Finnair’s loyalty program flies into a new era with Avios

We are announcing a new era for our Finnair Plus frequent flyer program, starting in early 2024. 
The Finnair Plus program will become spend-based, so in the future, from early 2024, our customers will collect loyalty currency and reach tiers based on the money spent – flight and travel extra purchases – with Finnair, instead of the current way of collecting points based on miles flown. 

At the same time, we will introduce Avios as our new loyalty currency. Partnering with IAG Loyalty to adopt Avios will bring new opportunities for existing and new Finnair Plus members to collect and use the program’s new loyalty currency.
 

Additional benefits to members

The program will feature new milestone benefits to enable members to receive extra rewards, such as additional upgrade benefits, when reaching certain point limits within their existing tier.

And as an extra incentive to join the Finnair Plus program, its members will now also receive complimentary internet access for messaging as a new benefit on Finnair’s short-haul European flights operated with the narrow-body Airbus fleet, regardless of their tier status. 

We will also invest in new, more spacious lounge premises on the Schengen side of Helsinki Airport, Finnair’s home hub. The lounge will move to new premises in 2024 and feature a dedicated area for top-tier members. The current Schengen lounge will continue to serve customers until the new lounge opens.

As part of the changes, we will also increase the number of award seats – the most popular award among members - and guarantee at least 4 award seats on Finnair flights within Europe and 8 on Finnair long-haul flights.
 

New loyalty currency Avios

From early 2024, we will adopt Avios as our new loyalty currency, bringing Finnair Plus members new opportunities to collect and use loyalty currency across partner airlines.This includes when they shop online with thousands of leading brands via shopping.ba.com and with IAG Loyalty’s growing list of partners around the world that range from BP, Barclaycard, Nectar, and Uber in the UK, Areas airport retail, and Cabify in Spain and Bilt in the US. 

Avios is the loyalty currency used by Finnair’s oneworld partners’ loyalty programs – British Airways Executive Club, Qatar Airways Privilege Club, and Iberia Plus. Also, Aer Lingus AerClub and Vueling Club use Avios as their loyalty currency. 

Finnair Plus award points will be converted to Avios with a 3:2 ratio, and the purchasing power of the current points remains unchanged – Avios prices are also updated with the same 3:2 ratio. 

The Finnair Plus loyalty program will become spend-based, rather than driven by the number of flights flown by its members. 

A new loyalty currency, Avios, will be collected, and members will be able to move from one tier to another based on the money spent on Finnair’s flights and travel extras. Tier limits will be revised to reflect the switch to Avios and the new spend-based earn of tier points. Collecting tier points and loyalty currency on partner-marketed or -operated flights will continue to be based on the travel class, booking class, and distance flown. However, you will collect based on miles, not kilometres, flown.

We will communicate the exact date for the changes to the members later this year. You can read more about the changes on our website at finnair.com.